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Stephen Holloway's Airlines: Managing to Make Money PDF

By Stephen Holloway

Drawing on contemporary advancements within the providers administration, strategic administration and model administration literatures, this stimulating and well-illustrated booklet provides severe new ways to constructing customer-centered airline suggestions. Designed for a large viewers of aviation administration scholars and pros it acts as a linking text?, utilizing a companies administration method of combine approach, advertising, human assets administration and operations. Written in an available and sensible sort, it's the first publication to attract jointly a large variety of data from modern administration fields to supply a framework in particular appropriate to the airline undefined. it's an unprecedented source for college kids and airline managers alike.

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Airlines: Managing to Make Money by Stephen Holloway

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