Download e-book for kindle: BMW Brand Audit by Marion Weiler

By Marion Weiler

BMW, which stands for ‘Bayerische Motoren Werke’, is an incredible eu producer of luxurious automobiles. The headquarters of this multinational company (BMW staff) is in Munich, Germany. the corporate has outfitted titanic model fairness through the years in the course of the non-stop branding efforts for prime quality products.

BMW is a producer of luxurious automobiles. the posh vehicle class contains either conventional and sensible luxurious autos. U.S. brands like Cadillac commonly produce conventional luxurious automobiles. those brands specialize in consumers that are looking to take pleasure in a smooth, cozy and lounge kind visual appeal. practical luxurious vehicles are represented basically by means of ecu brands reminiscent of BMW and concentrate on buyers drawn to a automobile that offers extra functionality and elegance then a conventional luxurious motor vehicle. BMW makes a speciality of supplying functionality through pinpoint steerage and precision suspension process that ‘put the motive force in contact along with his atmosphere’ and ‘inform the driving force of the instant environment’.

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BMW Brand Audit by Marion Weiler

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