By Anne H. Chasser,Jennifer C. Wolfe
Discover how the world's major businesses have further price to their corporation through rewiring the logo production process
Brand Rewired showcases the world's top businesses in branding and the way they've got additional price to their corporation via rewiring the logo production method to intersect strategic puzzling over highbrow estate with out stifling creativity.
- Features interviews with executives from major around the globe businesses together with: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger corporation, GE, Procter & Gamble, LPK, Northlich and more
- Highlights how one can maximize go back on funding in making a strong model and highbrow estate portfolio that may be leveraged economically for a few years to come
- Reveals find out how to lessen bills within the model production and felony process
- Illustrates how a model technique intersecting with an both robust highbrow estate procedure produces a better fiscal go back and extra rewards for the logo venture leaders
Innovative in its technique, Brand Rewired indicates you ways how major businesses are forsaking the old-fashioned research-and-development-driven innovation philosophy and evolving to a Brand Rewired procedure of innovating on the customer point, utilizing multi-disciplinary groups to construct a strong model and highbrow asset to maximise go back on investment.
Read or Download Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy PDF
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Additional info for Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy
Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy by Anne H. Chasser,Jennifer C. Wolfe