Read e-book online Jugaad Innovation: Think Frugal, Be Flexible, Generate PDF

By Navi Radjou,Jaideep Prabhu,Simone Ahuja,Kevin Roberts

"Jugaad Innovation is the main entire publication but to seem at the topic [of frugal innovation]."
The Economist

A frugal and versatile method of innovation for the twenty first century

Innovation is a key directive at businesses all over the world. yet in those difficult occasions, we won't depend on the outdated formulation that has sustained innovation efforts for decades—expensive R&D tasks and highly-structured innovation procedures. Jugaad Innovation argues the West needs to glance to areas like India, Brazil, and China for a brand new method of frugal and versatile innovation. The authors convey how in those rising markets, jugaad (a Hindi notice which means an improvised answer born from ingenuity and cleverness) is resulting in dramatic development and the way Western businesses can undertake jugaad innovation to reach our hypercompetitive world.

  • Outlines the six rules of jugaad innovation: search chance in adversity, do extra with much less, imagine and act flexibly, retain it basic, contain the margin, and keep on with your heart
  • Features twenty case reviews on huge companies from round the world—Google, fb, 3M, Apple, top purchase, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata workforce, and more—that are actively working towards jugaad innovation
  • The authors weblog usually at Harvard enterprise Review; their paintings has been profiled in BusinessWeek, MIT Sloan administration overview, The monetary instances, The Economist, and more
  • Filled with formerly untold and fascinating tales of imaginative jugaad innovators and marketers in rising markets and the United States

This groundbreaking publication indicates leaders all over why the time is correct for jugaad to become a strong company software within the West—and the best way to deliver jugaad practices to their organizations.

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Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth by Navi Radjou,Jaideep Prabhu,Simone Ahuja,Kevin Roberts


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